Sony has filed trademark applications for several prominent PlayStation brands. PSINFO found 13 U.S. filings covering Bloodborne, Sly Cooper, Twisted Metal, God of War, and Astro Bot. The filings date to September 2026, and European applications have followed. The goods and services listed are notable. However, the filings offer no hints about unannounced games.
Sony filed all 13 trademarks on the same day.
All 13 applications are dated September 11, 2026, and list Sony Interactive Entertainment LLC as the applicant. A search of the U.S. trademark database shows that Sony filed many well-known PlayStation trademarks on that single day, encompassing both recent hits and series that have been dormant for years.
The 13 applications cover the following names and logos:
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- Bloodborne
- Sly Cooper
- Twisted Metal
- Astro Bot
- The Last of Us
- God of War
- God of War Ragnarök
- Ghost of Tsushima
- Ghost of Yōtei
- Horizon Zero Dawn
- Horizon Forbidden West
- Helldivers
- An additional stylized “H” emblem with a skull
The registry lists the “H” logo separately. That brings the total to twelve known names and one extra graphic symbol. The grouping stands out. Astro Bot and Helldivers are still active Sony brands, while Bloodborne, Sly Cooper, and Twisted Metal have seen frequent calls for a comeback for years.
Registering all these names simultaneously therefore raises some questions.
The filings reveal Sony’s true target.
A closer look at the filings shows that new games are not the target. The applications span three Nice Classes, the international categories that classify goods and services for trademark protection.
The classes in question are: Class 16: Printed matter such as comics, graphic novels, books, posters, and stationery. Class 25: Clothing, shoes, headwear, and costumes. Class 28: Among other things, action figures, stuffed animals, board games, trading cards, and other toys.
Some goods descriptions are surprisingly broad. For example, Sony also lists model kits, painting sets, party decorations, and various leisure items. The entries for action figures, collectibles, and clothing stand out, suggesting potential marketing of the well-known PlayStation brands beyond video games.
However, a trademark filing does not guarantee that every listed product will launch. Companies often register broad categories to protect their brands for various uses, and this move does not confirm any specific product announcements.
Bloodborne also appears in European filings.
The filings aren’t confined to the United States. A Bloodborne trademark application with the European Union Intellectual Property Office (EUIPO) carries application number 019421459.
The application was filed on September 11, 2026, and published on October 14. It also lists Classes 16, 25, and 28. A matching EUIPO filing for Twisted Metal carries number 019421492 and was published on October 14.
This indicates that Sony is not limiting these trademarks to the U.S. market. The official British Trademark Journal dated September 18 also lists several relevant applications, including Astro Bot, Sly Cooper, and Helldivers. These publications confirm ongoing registration processes and do not signal final re-registration.
Does this mean new hope for Bloodborne and Sly Cooper?
This discovery is likely to spark discussion, especially regarding Bloodborne. The action role-playing game, originally released for the PS4 in 2015, remains one of the most talked-about PlayStation classics when it comes to possible remakes and re-releases.
In our earlier piece on the odds of a Bloodborne remake, we explained why so many fans hope for a technical upgrade. However, the new trademark filing doesn’t change the current situation in any significant way.
It contains no concrete indication of a remake, a sequel, or a planned PS5 version. The situation is similar with Sly Cooper. Just recently, we reported on possible comebacks for older PlayStation franchises. Among other things, this involved rumors that Sony might once again be more open to suggestions from external development studios.
Sly Cooper was also mentioned in that context. However, the trademark filing discussed here dates to September and covers merchandise, so it does not confirm new games. The individual Sly Cooper filing was reported in late September. Our current analysis looks at the broader set of related Sony applications.
Why Sony Is Securing So Many Trademarks at Once
One obvious explanation is that Sony wants to expand its opportunities for licensed products and merchandise or secure existing rights in additional product categories. The extensive product lists would cover, for example, apparel, figurines, comics, and collectibles. Such protection makes sense, especially for well-known franchises like The Last of Us, God of War, or Astro Bot.
It’s notable that Sony is also including older series that currently have no officially announced new main installments. This suggests that these names remain relevant to Sony even beyond new game releases. Whether this will lead to specific merchandise collections, additional licensing partnerships, or new collectibles is currently unknown.
What the Trademark Applications Really Mean
Our analysis shows that on September 11, 2026, Sony filed a large group of well-known PlayStation trademarks in the U.S. Some of these trademarks also have European filings and later publications.
The scope is remarkable, yet the filings are not announcements of new games. They do not confirm a *Bloodborne* remake, a new *Sly Cooper* entry, or a return of *Twisted Metal*.
The filings are about protecting trademarks for goods, especially merchandise and collectibles. Still, fans will find the news intriguing, as it shows Sony is safeguarding its entire brand portfolio, including PlayStation classics many hope will return. Share your thoughts in the comments.
